WiP #06: How to use ChatGPT (for content)

It's your friend, lean in!

January 25, 2023

Hello everyone,

This week, I want to introduce you to ChatGPT, a powerful language model developed by OpenAI. ChatGPT is capable of generating human-like text, which makes it a valuable tool for content creation, but it can also be intimidating for some.

Many people are scared of using ChatGPT because they worry about the technology replacing human writers. However, it is important to remember that ChatGPT is just a tool and should be used to enhance and assist human creativity, not replace it.

Here are three key use-cases for ChatGPT:

  1. Content ideation: ChatGPT can be used to generate ideas for blog posts, articles, and other types of content. Simply provide a prompt and let ChatGPT generate a list of potential ideas for you to choose from.

  2. Writing assistance: ChatGPT can help you write faster and more efficiently by generating text based on your input. This can be especially useful for writing long-form content, such as research papers and e-books.

  3. Text generation: ChatGPT can be used to generate text for various tasks such as generating responses to customer queries, creating product descriptions, summarizing long text and more.

In summary, ChatGPT is a powerful tool that can assist with content creation, and should not be feared. It can save time and help you generate new ideas, but it is important to remember that it is just a tool and should not replace human creativity.

Hope you found this information helpful.

Okay, okay - it's obvious I asked ChatGPT to write this, here was my input:

But it's still epic, isn't it?

When it comes to content online, here are the 3 ways it can save you time and make you write better content online:

1. Giving you topics to write about

Here's what I asked ChatGPT. Okay, I am not world famous, but I do use Linkedin to write about branding. So if there's an over-arching topic you are passionate about, you can ask ChatGPT to provide you with topic areas within it.

ChatGPT says:

  1. The true definition of personal branding and whether it is ethical or not.

  2. The role of authenticity in personal branding and whether it is necessary or not.

  3. The impact of social media on personal branding and the pressure it puts on individuals to present a curated image.

  4. The concept of "fake it till you make it" in personal branding and whether it is a viable strategy.

  5. The use of influencer marketing and whether it is a legitimate form of personal branding or not.

  6. The impact of political and social views on personal branding and whether individuals should express them publicly.

  7. The impact of company rebranding on employees and whether it is necessary for the success of the company.

  8. The role of copycatting in personal branding and whether it's ethical to mimic successful individuals.

  9. The impact of the use of AI and automation on personal branding and whether it will change the industry.

  10. The role of personal branding in the job market and whether it is necessary to get a job or not.

Keep in mind that these are controversial topics, and people will have different opinions on each subject. It's important to always consider the different perspectives and engage in respectful and informed discussions."

2. Writing headlines/hooks

ChatGPT says:

  1. "Google's Massive Layoffs: What it Means for the Industry"

  2. "20,000 Jobs Lost: Inside Google's Restructuring"

  3. "The Aftermath of Google's Layoffs: Who's Next?"

  4. "Google's Layoffs: A Sign of the Times?"

  5. "Google's Layoffs: A Shocking Move"

  6. "20,000 Employees Let Go: The Impact on Google's Future"

  7. "Google's Layoffs: A Tough Pill to Swallow"

  8. "Google's Layoffs: A Bold but Necessary Decision?"

  9. "Google's Layoffs: A Sign of the Company's Changing Priorities"

  10. "20,000 Jobs Cut: What's Next for Google and its Employees"

Okay, so these aren't the greatest - so let's try something more specific to what I actually write about.

ChatGPT says:

  1. "Bolt's New Brand Identity: Clearing the Misconceptions"

  2. "Why Bolt's New Logo is not a Plagiarized Design"

  3. "Setting the Record Straight on Bolt's Controversial Brand Identity"

  4. "The Art of Branding: Examining the Bolt logo"

  5. "Why the Bolt logo is not a copycat and the misconceptions about branding"

Yep - happy with that :)

3. Storytelling

Now this one is just for a bit of fun but watch this.

Miles had always been successful in business. He had built a company that employed over 100 people and was bringing in lots of money to the economy. But despite his success, Miles felt unfulfilled. He wanted more out of life.

He wanted recognition for his achievements, like speaking gigs and podcast opportunities, but they never seemed to come his way. Miles couldn't understand why, despite his business being so successful, he wasn't getting the recognition he deserved.

One day, Miles was at a networking event and he met Ian McKenzie. Ian was a personal branding expert and he saw something special in Miles. He saw a man who had a great story to tell, but just needed the confidence and know-how to tell it.

Ian took Miles under his wing and began to teach him the art of personal branding. He helped Miles to understand the importance of storytelling, and how to use social media to showcase his achievements and build his personal brand.

With Ian's help, Miles began to create a personal brand for himself. He started to share his story on social media and began to be invited to speak at conferences and events. He even landed his first podcast opportunity.

Miles was amazed at how much his life had changed since he met Ian. He now had the recognition he deserved and was doing what he loved - sharing his story and inspiring others. He felt fulfilled and happy. He was able to do good for his community and for himself too.

Now Miles is one of the most popular entrepreneurs on podcasts and gets invited to speak at many events. He was able to create the personal brand that he deserved and was able to reach out to many people who were inspired by his story. He realised that even if the business was successful, it was not enough. He had to have a personal brand that people could relate to and be inspired by. And Ian McKenzie helped him to achieve that.

And if I lived in the U.S.A., I'd have just written a perfect tv commercial for my personal branding services by using ChatGPT.

CREATIVE CHALLENGE

This week's creative challenge is about using ChatGPT to find you 5 interesting topic ideas you could write or create content around.

Let's practice

Based on my #1 tip around using ChatGPT to find your topics to write about. Keep using the tool until you have at least 5 topics you believe you have interesting opinions on.

And if you're feeling really brave, start writing those opinions down!

Share with me.

How did you find this challenge? Let me know how you got on via e-mail at [email protected]

Good luck and look out for the next activity this time next week.